> Alberto Mondi, Lucky, and Daniel Lindemann, who run the YouTube channel ‘3·5·4’
> The three to take the lead in promoting the Korean language and culture to other nationalities based on their experience of learning Korean themselves

On December 20, 2022 (Tuesday), KSIF appointed Alberto Mondi, Lucky, and Daniel Lindemann as new public relations Honorary ambassadors in the conference room located on the 12th floor of the foundation. The three Honorary ambassadors will be taking part in various activities to publicize the Korean language, Korean culture, and global KSI locations by participating in promotion videos produced by the foundation as well as in major events hosted by the foundation.

Initially, the three gained popularity following their appearance in Non Summit aired on "JTBC". Now they are running a YouTube channel named ‘3·5·4’ together. Alberto, Lucky, and Daniel have been introducing various aspects of Korea from different perspectives using various media in Korea. According to the newly appointed Honorary ambassadors, each from Italy, India, and Germany, “There are KSI locations in all three countries where each of us come from, and if we had known about it earlier, we would have learned Korean there. We are excited for this opportunity to introduce KSI to people around the world.”

Lee Haiyoung, president of the foundation, remarked, “We appointed foreigner as Honorary ambassadors for the first time in celebration of the foundation's 10th anniversary. We hope to discover more diverse aspects of the Korean language and culture from the perspective of foreigners and continue to communicate with our existing and prospective students. We hope that students around the world can feel a closer connection to KSI as they learn about the Institute through the eyes of our newly appointed Honorary ambassadors.”

Foundation employees welcoming the three newly appointed Honorary ambassadors