KSIF to cooperate with the Korea Tourism Organization in promoting Korean culture

KSIF and KTO sign business agreement for cooperation in promoting Korean culture and tourism to foreigners
KSIF and KTO’s overseas networks (KSIs and Korea Plazas) to be harnessed in promoting Korean culture and tourism

▲ The KSIF and the KTO sign a business agreement for cooperation in promoting Korean culture and tourism at 3PM on the 29th of October
(KSIF President Kang Hyounhwa, third from left; KTO President Ahn Youngbae, third from right)

The King Sejong Institute Foundation and the Korea Tourism Organization will be cooperating in promoting Korean culture and tourism to foreigners.

The King Sejong Institute Foundation (KSIF, president: Kang Hyounhwa) and the Korea Tourism Organization (KTO, president: Ahn Youngbae) signed a business agreement for cooperation in promoting Korean culture and tourism at 3PM on the 29th of October at the Seoul Center of the Korea Tourism Organization in Jung-gu, Seoul.

Under the agreement, the KSIF and KTO will draw on their overseas networks (King Sejong Institutes and Korea Plazas) for cooperation in recruiting and training global digital promoters of Korean culture (K-Friends) while increasing the number of KSI locations abroad to attract more foreign visitors to Korea.

Kang Hyounhwa, the President of KSIF, commented “The learners who learn the Korean language and experience Korean culture at King Sejong Institutes are all would-be visitors to Korea,” adding “while current circumstances are not conducive to travel, we look forward to working with the Korea Tourism Organization to give KSI learners a more vivid experience of Korean culture, putting Korea firmly on top of their list of countries to visit after the COVID-19 pandemic has subsided.”

The KSIF and KTO have been jointly operating KSIs in Kuala Lumpur, Malaysia and Taipei, Taiwan since 2013. KSIs are drawing on various KTO-developed contents, including virtual reality videos and posters to teach learners about Korean language and culture.