KSIF Marks Hangeul Day by Sharing Value
of Hangeul and Korean Language
With People Around the World

> Limited distribution of KakaoTalk stickers promoting everyday Korean expressions and Chuseok greetings

> KBS and Arirang TV Hangeul Week specials highlight KSIs around the world

The King Sejong Institute Foundation (Acting President and Secretary General Choi Hyun-seung, hereafter referred to as KSIF), in cooperation with the Ministry of Culture, Sports and Tourism (Minister Chae Hwi-young), prepared a variety of programs to commemorate the 579th Hangeul Day and to reaffirm the value of Hangeul and the Korean language.
 
 

| Free Distribution of “Love for Korean” KakaoTalk stickers to Celebrate Hangeul Day
 

Beginning on October 9, the KSIF distributed a total of 16 types of KakaoTalk stickers (emojis) free of charge to the first 25,000 users. These stickers feature the official KSI characters, Hangeul, Nuri, and Nari, and encourage the use of Korean in everyday life. They also include messages of support for foreign learners studying Korean. Users can download the stickers from the official KakaoTalk account by searching “2025 King Sejong Institute” in the app, and can use them freely for one month.
 
 

| KBS Hangeul Day Specials Showcase KSIs at Home and Abroad
 

The KSIF also collaborated with KBS to produce three special Hangeul Day programs, including two entertainment episodes and one documentary. These programs aired not only on KBS in Korea but also globally on KBS World and KBS Korea.

In the KBS2 variety show “The Boss in the Mirror Hangeul Day Special” (Turkey edition), broadcaster Jun Hyun-moo, chef Jung Ho-young, and announcers Um Ji-in and Heo Yu-won visited KSI Istanbul to hold a special class for overseas Korean learners. The KSI students showcased their Korean proficiency and expressed their love for Korean culture by performing K-pop dance routines, Korean folk songs on the violin, and taekwondo demonstrations. The cast members remarked, “By interacting with Korean learners, we truly felt that the KSI is more than a language institution—it has become a platform for cultural exchange.” Their visit to KSI Istanbul aired over two episodes on October 5 and 12, coinciding with Hangeul Day.

In addition, immediately following the Hangeul Day commemoration ceremony on October 9, KBS1 aired a KSI documentary special titled “Korean, Connecting the World.” It featured visits to KSI São Leopoldo, Brazil, KSI Gothenburg, Sweden, and KSI Fergana, Uzbekistan, and offered a vivid look at the activities of KSIs worldwide by showcasing unique regional Korean language classes and the enthusiasm of learners enjoying Korean culture.
 
 

| Korean Language Education Program “Dive into Korean” Airs on Arirang TV
 

The four-part educational program “Dive into Korean,” co-produced by the KSIF and Arirang TV, premiered in 107 countries worldwide on October 10 at 9 a.m. to coincide with Hangeul Week. Hosted by popular Korean history lecturer Choi Tae-sung, it featured real foreign learners, including KSI scholarship recipients, adding authenticity and vitality to the scenes of Korean language learning.
 
 

| 2025 KSI Outstanding Learners Invitation Program Held
 

Meanwhile, from October 14 to 20, the KSIF held the KSI Outstanding Learners Invitation Program, with more than 200 outstanding learners from 170 KSIs across 75 countries invited to Korea. Participants took part in the finals of the KSI Korean Speaking and Writing Contests, experienced Korean culture firsthand, and gained a deeper understanding of life in Korea.

Choi Hyun-seung, secretary general of the KSIF, stated, “This year, the birthday of King Sejong (May 15) was designated as a national commemoration day, making the meaning of Hangeul Day even more significant. We hope that outside of Korea, more people around the world will discover the beauty of Hangeul through the KSI, learn to communicate in Korean, and build connections with one another.”