KSI Bandung1 Conducts K-Beauty Classes
with KSI Culture Intern

> Meeting the demand for K-Beauty in Indonesia, hands-on K-Beauty classes with a KSI culture intern satisfy learners’ curiosity about Korean beauty trends

> Learners enjoy discovering Korea's unique and practical modern beauty techniques in a fun and special experience

As part of its global initiative to promote Korean culture, the King Sejong Institute Foundation(Acting President and Secretary General Bae Jong-min, hereafter referred to as KSIF) operates the “KSI Culture Intern” program to share Korea’s traditional and modern culture worldwide. The recent K-Beauty class at KSI Bandung1 in Indonesia was led by culture intern Kim Hye-in, a student in the Department of Aviation Tourism and Foreign Languages at Sahmyook University.

Drawing from her experience as a beauty content creator on her YouTube channel “혜슬 hye.sle,” Kim Hye-in introduced Korean makeup techniques and skincare methods to local students. The innovative lessons, which began in September, have been well received and are being conducted in a total of three sessions through December.

In the first class, students learned eyelash care techniques using a lash perm kit and nail care methods, gaining insights into the beauty techniques commonly seen in Korean dramas and films. The second class featured modeling mask pack application, a hallmark of Korean skincare, introducing students to new dimensions of skincare by applying the masks directly to their skin. Additionally, students practiced the gua sha massage, which promotes blood circulation and skin health for the face and body. This gave learners the opportunity to experience popular Korean skincare techniques right in Indonesia.
 
 

During the eye makeup and hanbok photo session, learners completed a point eye makeup look using their preferred eyeshadow colors and then dressed in hanbok for a photo shoot. One participant said, “It was fascinating to learn unique skincare techniques like the modeling mask and gua sha massage. The experience of wearing a hanbok and having a photo session was special and will remain an unforgettable memory.” Learners expressed satisfaction with the practicality and originality of K-Beauty after experiencing the techniques firsthand.
 
 

Future classes will feature more engaging topics that capture students’ interests, such as basic skincare routines and Korean-style natural makeup techniques. These classes are designed not only to introduce Korean beauty culture but also to help students realize the importance of self-care and self-love.

Meggi Garmini, one of the participants, shared her thoughts. “I was so happy to attend the K-Beauty class. I learned many tips and techniques about Korean beauty and gained useful information that I didn’t know before. I also discovered differences between Korean and Indonesian makeup styles. I hope these classes continue and become even more fun.”

Culture intern Kim Hye-in remarked, “I felt very proud watching the students experience the charm of K-Beauty and discover their own beauty.” She was particularly pleased that practical topics like gua sha massage and modeling masks were well-received and appreciated by the students.
 
 

The K-Beauty class goes beyond teaching simple Korean beauty techniques. Its purpose is to share Korea's tradition, modern aesthetics, and the philosophy of self-care and beauty with the world. In line with this goal, the class provided an opportunity to convey the essence of Korean culture and the Korean philosophy of beauty to a global audience. Korean beauty, which emphasizes skin health and self-care, inspires learners by promoting self-love beyond external beauty. This approach gave local participants a unique and meaningful perspective. KSIF plans to continue promoting Korean culture through similar programs, offering new insights and experiences to learners worldwide.

Article by Agatha Inez Benitawati, correspondent at KSI Korean Cultural Center, Indonesia