KSIF Releases Season 2
of the Web Entertainment Show
‘Short-Form Battle! Everyone’s K-Culture’

> Production showcase held on August 27, first episode to air on September 3 via KSIF's YouTube channel

> Featuring talented K-pop band DAY6, broadcasters Alberto, Daniel, and Lucky

The King Sejong Institute Foundation(President Lee Hai-young, hereafter referred to as the KSIF) has produced ‘Short-form Battle! Everyone’s K-Culture Season 2’, following the success of last year’s season. Starting from September 3 at 6 p.m., the first episode will be released, with one new episode airing every week for 12 weeks on KSIF's official YouTube channel (King Sejong Institute Foundation). In addition, KSIF will release four short videos each week, featuring Korean language learning content related to the show, with two shorts released every Wednesday and Friday.

Season 1 of ‘Short-form Battle! Everyone’s K-Culture’, which KSIF produced and released for the first time last year, consisted of 12 episodes showcasing various aspects of everyday Korean culture that intrigued foreign viewers. From K-pop dance to Korean food and fashion, the show received a warm response, garnering over 6.3 million cumulative views on YouTube.

Buoyed by this popularity, KSIF produced ‘Short-form Battle! Everyone’s K-Culture Season 2’ this year. Like Season 1, Season 2 will also have 12 episodes, featuring new and diverse themes such as a tour of the set of the drama “Lovely Runner”, which gained massive popularity in the first half of the year, and the recent trending “rural vacation” experience. The show will continue to introduce aspects of Korean culture, offering foreign viewers a fun and engaging experience. Additionally, the cast includes the return of the three foreign ambassadors from Season 1—Alberto, Daniel, and Lucky—alongside the entire K-pop band DAY6 (Sungjin, Young K, Wonpil, and Dowoon), maintaining the enjoyable dynamic from the first season.
 
 

On August 27 at 1 p.m., an online production showcase was held ahead of the official release of Season 2. The cast members discussed the upcoming season, heightening viewers’ anticipation. Daniel, one of the returning cast members, shared his thoughts: “Filming Season 1 of Short-form Battle last year and being able to introduce Korean culture in a fun way to many foreign viewers was a meaningful experience.” Lucky, another returning cast member, added, “In Season 2, set to be released in September, we filmed with fun elements related to Korean language and culture, including games and a special episode for Hangeul Day, so we hope it captures the interest of many viewers.”

KSIF President Lee Hai-young expressed her excitement about releasing Season 2 of ‘Short-form Battle! Everyone’s K-Culture’, following the success of Season 1. “We are pleased to present Season 2, and we hope that just like Season 1, which received positive responses from many foreign viewers with its engaging content on everyday Korean culture, Season 2 will also garner much interest and love.”