KSIF’s web show “Shortform Battle!
Everyone’s K-culture” revealed

> DAY6, Oh My Girl and honorary ambassadors Alberto, Daniel, and Lucky appear on the show

> The first episode is set to release on Oct. 31st (Tuesday) at 18:00 through KSIF’s YouTube channel, with a total of 12 episodes scheduled to be aired until January next year

On October 30, the production press conference for the web show “Shortform Battle! Everyone’s K-culture” produced by KSIF, was held online. The show highlights foreigners Alberto, Daniel, and Lucky, who embody the essence of Korean culture alongside the talented band Day6 and the girl group Oh My Girl.

At this event, which was broadcast live on the KSIF YouTube channel, MC Park Seul-gi, honorary ambassadors Lucky and Daniel, and Sungjin and Dowoon of DAY6 engaged in discussions on various topics, thereby heightening expectations for the show.

K-content has already transcended the global trend and became a genre. With the world’s immense fascination for K-pop, K-drama, and K-food, “Shortform Battle! Everyone’s K-culture” will showcase members experiencing and enjoying the daily life culture that foreigners are curious about, in short-form videos, while competing with each other.

KSIF plans to promote Korea’s unique culture and charm through web content by showcasing various aspects of Korea, including K-food, K-dance, and K-fashion, which represent K-culture, as well as Korean entertainment culture such as camping and PC-bang that are loved by the MZ Generation. Additionally, it aims to heighten viewers’ expectations by offering special item events for K-content fans four times, leading up to the final episode.

Lee Hai-young, the President of KSIF, who orchestrated this program, stated, “I hope that the show Shortform Battle! Everyone’s K-culture will provide a gateway for people worldwide to take a keen interest in Korea and acquaint themselves with the Korean language and culture.” The first episode of “Shortform Battle! Everyone’s K-culture” is set to debut on October 31 at 18:00, exclusively on KSIF’s YouTube channel. A total of 12 episodes will be released by January 16, 2024. (every Tuesday at 18:00, Korean time)
Watch “Shortform Battle! Everyone’s K-culture”