KSIF Provides Three Types of PR Materials in Eight Languages to KSIs

Two PR videos with excellent cinematography featuring KSIF ambassador Lee Min-ho
Distribution of KSIF brochures in eight languages for reinforced PR support

The King Sejong Institute Foundation (KSIF) has strengthened its PR efforts for King Sejong Institutes (KSIs).

KSIF announced that it has distributed to KSIs around the world two PR videos and a brochure produced in eight languages: Korean, English, Chinese, Vietnamese, Indonesian, French, Spanish, and Arabic. These PR materials are expected to serve useful for KSIs, whose PR activities have been impeded by COVID-19.

The PR videos feature actor and KSIF ambassador Lee Min-ho, who appeared without pay to promote KSIs by demonstrating the beauty of hangeul. Regarding his appearance in the videos with beautiful cinematography, Lee Min-ho said, “I hope that more people learn the beauty of hangeul through KSIs.”

This past December, KSIF also unveiled its brochure, which is now available in eight languages. In addition to the existing five languages, the brochure has been translated into Indonesian and Vietnamese to better accommodate potential learners in high-demand areas and into Arabic, the language used in the target region for strategic entry. The brochure has been distributed to KSIs worldwide for local PR activities.

The PR videos can be viewed on KSIF’s YouTube channel (https://www.youtube.com/c/LearnTeachKorean), while the brochure is available for download on KSIF’s website (www.ksif.or.kr).

▲ Actor Lee Min-ho demonstrating the beauty of hangeul in fashion items showing its vowels and consonants in KSIF’s PR video.

▲ KSIF brochure in Vietnamese